COCA-COLA
The Brand, The Market, The Power
 |
| Coca-Cola noodlies.com |
“A brand is more than a mere label and more than the product itself. It is the combination of values, promises and guarantees that frames the relationship between you and your (prospective) customers” http://marketingsymphony.com/
Coca-Cola in South Africa has been around since the first bottling plant and distribution centre which was opened in Johannesburg in 1928.
What made Coca-Cola popular?
· Coca-Cola in the 1950s began playing ads depicting leisure, relaxation and comfort, which helped Coca-Cola’s appeal not only in the US but all over the world.
Coke created more than one bottle compared to their arch rivals/competitors
 |
| First Coca-Cola Advertisement adhistory.wikispaces.com |
· Coke’s provided a solution to the many weight watchers in the 60s – TaB
· Grew to be a variety filled brand for everyone, with different flavours and different tastes.
Coca-Cola over the years managed to adapt to the trends that occurred, they managed to also adapt to branding trends that have been affecting marketing and the brand. Coca-Cola used emotions to enhance their brand as they connected every advertisement to happiness and laughter.
They also connect their audiences experience to Coca-Cola, giving them the opportunity to attend community service programmes that they run. A proud Coca-Cola consumer will feel part of the brand and also become emotionally driven to consume and recommend Coca-Cola.
